If you know what someone cares about and how they translate those priorities into actions, you pretty much know everything you need to know about them. We think companies are like that, too. So what does izzy care about? People, most importantly. Toddlers and grownups, bosses and phone answerers, dog-lovers and dads, urban dwellers and country-lovers, coffee-drinkers and water-guzzlers—they’re all important for different reasons.

And if you really care about people, you also have to care about the places they work and play in. For izzy, that means every place from offices and schools to hospitals, cafes, dining rooms, and the environment.